The Model American Wife Essay Example | Topics and Well Written Essays - 750 words

The Model American Wife - Essay Example The modern American wife can actually be divided into 3 categories: (a.) the traditional wife, (b.) the career driven wife, and (c.) the multitasking wife (also known as Superwife). Under these 3 categories, we will find that each type of American wife manages to flourish and grow as a person due to the fulfillment and sense of satisfaction that they get from accomplishing the role that they chose for themselves within their family unit. This will not be hard to understand once we delve deeper into these American wife personalities later on in the paper. It is actually my belief, that the readers of this paper will come away from it with a new found understanding of the modern day American woman in the process and what makes her even more special after the marriage ceremony. When I say an American wife, I am sure that the first image that comes to your mind is that of the traditionally portrayed, Leave it to Beaver type of woman who spends almost all her time in the kitchen, cooking, washing, and just plain keeping house. That is the image that most of us have been trained to see women as. Glorified housekeepers who keep order in the household and make sure that the members of the family are well fed. Nothing more. She has no other rights of privileges in the household and the man wields all the power. ... On the other hand, the career driven wife has started to become a fixture in the working firmament as well. This is the woman who hyphenates her single status surname with her married surname. She is the modern woman who keeps house with her husband but still keeps a pad of her own for her â€Å"me† time. Contrary to popular belief, she does not try to do it all. Rather, her housewife duties are more geared towards the simpler tasks of picking up the laundry and choosing which restaurant to dine at every night. Her husband is satisfied with her home making skills because these kinds of wives normally live in condominium units that have regular housekeepers dropping by to keep everything in order. She is a woman who shares more than just her life with her husband. They also share in all the bills, errands, and other responsibilities. She is in effect, the modern woman who refuses to be tied down even after she is already married. Finally, we have the ultra modern American house wife, the housewife who has turn multitasking into an art form. She is respectfully referred to as Superwife. This is the epitome of the 21st century American housewife. She is the housewife that every woman hopes to be in the future. She does exist you know, she is not a figment of the imagination. The Superwife is one who normally works from home while her husband does the daily job commute. She is the kind of modern housewife who manages to remain hands on in the running of the household and care of the kids all while juggling her full time job. For most Superwives, this means having a working computer and a very flexible work schedule. She knows how to prioritize the events in her life and never allows one portion of it to suffer or go

Strategic Marketing Plan for Yeo Hiap Seng Ltd Case Study

Strategic Marketing Plan for Yeo Hiap Seng Ltd - Case Study Example The strategic business unit is generally concerned with the development of market opportunities, products and services, competitive strategy, resource allocation, control and structure within the SBU. The SBU has to fit strategically into the corporate structure in that it leads to better management of the entire organization because of the aspect of decentralization. This is so because a SBU is autonomous as it is in charge of its own decision making processes, budgeting and pricing. Yeo Hiap Seng Limited Company has adapted this approach with its soft drinks segment. This paper demonstrated how the company has succeeded in fitting the soft drinks SBU into the corporate structure. The Group's principal activities are the manufacturing, sale, distribution and export of beverages, sauces and canned food, instant noodles, condensed milk and non-alcoholic beverages (Company Profile Snapshot, 2008). Soft drinks industry in Singapore like in other countries and industries has witnessed changes over the past few years. Several factors have had an impact on the state and proceedings of the soft drinks industry. It is important to note that the effects have been both positive and negative. The former is of more concern since it gives an insight into the factors that have played to get the industry to its current state. ItIt was observed that the healthy drinks play an important role. Growing health awareness encouraged by public health bodies was one of the key trends influencing the soft drinks industry in Singapore and which drove ever stronger demand for healthier beverages (Euromonitor International, 2008). Due to this, growth of the soft drinks industry continued, this was as a result of the fact that these drinks are found to be healthier than the other much sugary drinks. The health issues that surround these drinks and the education factors make the soft drinks more marketable than other drinks. The ranges in carbonates that give variations serve to catapult soft drinks even more. With several options in carbon ranges, the consumers are able to make a selection in a set of carbonate variations; this serves to increase the market. Naturally healthier drinks have a concept of novelty. It is important that the consumers appreciate some drinks due to content. This is a factor that serves to push the consumptions levels of some specific soft drinks up and generally get the market share of the soft drinks increased. The health of the consumers as a requirement will continue to push the market of soft drinks high. Consumers want to be well and given the health training that is always going on, they will continue to require the drinks that will maintain or guarantee good health for them. The Government of Singapore has been instrumental in determining the state of the soft drinks industry. The Government's scheme to promote reduced or sugar free soft drinks have been a driving factor in the growth of the soft drinks industry in Singapore. There has been realignment of distribution for different soft drink brands due to competition among the market players. Different companies have had to change the product lines due to competition thereby altering the market equation. Education of the Singaporeans on the health issues for instance sugar consumption